The Dodge Dart has certainly been a welcoming new attraction to Dodge. It's sleek style, the technology inside, and 41mpg are enough to make anyone's head turn. Now Dodge is ramping up advertising with the latest commercial for the Dart aired during the MLB All-Star Game.
DigitalTrends writes:
The Dodge Dart media campaign won’t kick into high gear until September, but that hasn’t stopped Chrysler from giving us a glimpse at this hotly anticipated compact car.
The spot, which is titled “How to Change Cars Forever,” aired last night during the Major League Baseball All-Star Game and kicks off the Dart’s “New Rules” ad campaign.
With the Jay-Z and Kanye West single “No Church in the Wild” bumping in the background, we’re treated to a humor-filled, rapid-fire look at what goes into designing a car from the ground up: apparently lots of coffee and little sleep. There’s even a brief cameo by New England Patriots quarterback Tom Brady for that obligatory celeb tie-in.
“Adding a dose of fun, creative license and Dodge brand humor, [the ad] captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car,” says Olivier Francois, head of marketing for Chrysler Group LLC. “[With the commercial] we wanted to provide a peek inside what it takes to bring a new car to fruition.”
Read more: http://www.digitaltrends.com/cars/chrysler-preps-dodge-dart-marketing-push-during-mlb-all-star-game/#ixzz20QqYPIEF
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