Friday, January 27, 2012

Chevy Introduces Super Bowl App for Smartphones and Tablets



It seems like there's an app for everything these days! Ordering pizza? There's an app for that. Watching the Super Bowl? Chevrolet's got an app for that.

General Motors Chevrolet, which is expected to run several ads during NBC's Super Bowl broadcast on Feb. 5, is releasing an app for mobile phones and tablets that it hopes will give it entree to consumers' social-media activity during the gridiron classic.

The Chevy Game Time app -- available in the Android Market, Apple's App Store and at chevy.com/gametime by the start of the NFL's NFC Championship game this Sunday -- will pose trivia and poll questions on subjects including the game, teams and commercials. Consumers who answer trivia correctly or choose the most-common poll answer will be entered into drawings to win one of thousands of prizes from Chevrolet as well as Bridgestone, Motorola, the NFL and NFLShop.com, Papa John's Pizza and Sirius XM Radio. Everyone who downloads the app will also receive a unique "license plate" number. Consumers whose numbers match any plate in Chevy's Super Bowl spots will win a vehicle.

Interested in learning more about the Game Time App? Click here!

Thursday, January 5, 2012

Ford Goes Even More Green!


Are you passionate about the environment? Ford is, and they're going even more green by reducing manufacturing water consumption by up to 30%! Blue Oval News staff writes:

"Ford enters 2012 with plans to further reduce the amount of water used to make vehicles and continue showing efficiency is not only inherent in its vehicle lineup, but also in its manufacturing practices.
A new goal calls for Ford to cut the amount of water used to make each vehicle 30 percent globally by 2015, compared with the amount of water used per vehicle in 2009.

Ford is also developing year-over-year efficiency targets as part of its annual environmental business planning process and has established a cross-functional team spanning several divisions to review water usage more holistically.

'Water remains one of our top environmental priorities and our aggressive reduction target helps ensure continued focus on this critical resource,' said Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering."

To read more on this article click here!




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