Dodge wins 3 segment awards in the J.D. Power and Associates 2011 APEAL study.
The Dodge Challenger, Charger, and Durango, led their respective segments, while Jeep and Chrysler brand vehicles saw significant improvement in this year’s study.
“We’ve listened to our customers and made significant improvements across the product line, launching 16 all-new or extensively updated vehicles in the past year,” said Doug Betts, Senior Vice President—Quality, Chrysler Group. “We worked very hard to make our vehicles truly competitive with the best vehicles in their respective segments. It’s nice to see this effort being recognized by our customers.”
The APEAL Study identifies consumer likes and dislikes about their vehicle during the first 90 days of ownership, particularly regarding vehicle design, content, layout and performance. According to J.D. Power and Associates, vehicles with high APEAL scores generate faster sales, higher profit margins, and less need for cash incentives. A higher APEAL score also means that a vehicle is more likely to be recommended by a customer.
“Different customers have different opinions about what makes a quality vehicle,” Betts explained. “At Chrysler Group, we define and measure six different types of quality. We’ve set aggressive internal targets and our progress is starting to show up in third-party surveys as well.”
Read more: http://www.dodgeinthenews.com/three-dodge-models-prove-their-apeal/
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